This Privacy Notice explains how Common Kind Co., LLC, doing business as Way Lost, Way Found (“we,” “us,” “our”), collects, uses, and protects your personal information when you visit waylostwayfound.com (“Site”).

By using this Site, you agree to the terms described below.

1. Information We Collect

Information You Voluntarily Provide

• Email address when subscribing to the newsletter

• Name (optional)

• Information you submit via contact forms

• Comments or feedback you choose to share

Automatically Collected Information

When you visit the Site, we may automatically collect:

• IP address

• Device type and browser type

• Pages viewed, time spent on the Site, and referring URLs

• General location data (non-specific)

• Cookies or similar tracking technologies

This information helps us understand site performance and user interest.

2. How We Use Your Information

We may use your information to:

• Send newsletters or email updates

• Respond to inquiries or support requests

• Improve website performance, layout, and content

• Analyze traffic through tools like Google Analytics 4

• Personalize your experience on the Site

• Comply with legal obligations

We do not sell your personal information.

3. Cookies & Tracking Technologies

We may use cookies to:

• Improve user experience

• Analyze website traffic

• Identify returning visitors

• Support Site functionality

You can manage or disable cookies through your browser settings.

4. Email Marketing

If you subscribe to our newsletter, you consent to receiving:

• Brand updates

• New blog posts

• Personal stories

• Product recommendations

• Occasional affiliate-linked content

You may unsubscribe at any time using the link in each email.

5. Affiliates & Sponsored Content

This Site contains affiliate links. When you click or purchase through a link, we may earn a small commission at no extra cost to you.

Affiliate links are labeled and follow sponsored and nofollow requirements.

6. Third-Party Service Providers

We may share information with trusted third-party providers solely for Site functionality, such as:

• Email marketing platforms (e.g., Mailchimp/Flodesk/Squarespace Email)

• Website hosting (Squarespace)

• Analytics tools (Google Analytics 4 + Google Search Console)

These providers are only given the information necessary to perform their services and are not permitted to use your data for unrelated purposes.

7. Data Protection

We take reasonable technical and organizational measures to protect your information.
However, no online transmission is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights to:

• Access personal data

• Request corrections or deletions

• Opt out of marketing emails

• Limit cookie tracking

To request changes, email hello@waylostwayfound.com.

9. Children’s Privacy

This Site is not intended for individuals under 13. We do not knowingly collect personal information from children.

10. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. The “Last updated” date above reflects the most recent version.

11. Contact

For questions about this Privacy Notice, please reach out to:
hello@waylostwayfound.com